As the unsustainable practices within the fashion industry become more commonly known, many shoppers are considering how they could change their consumption habits to limit their impact on the planet. Could peer-to-peer rental services provide a solution for eco-conscious fashionistas?

Seed University has turned the influencer model upside down. Rather than sending out free samples to recruit ambassadors, the probiotics company is making people pass a course to become experts on the products they’re backing. Could this be the answer to influencer fatigue?

The chief executive of the NHS has warned Britons to be wary of the questionable concepts and products showcased inThe Goop Lab. With many people rejecting conventional healthcare in favour of 'wellness', brands can help to distinguish between phony cures and scientific solutions.

As the world waits for a COVID-19 vaccine, entrepreneurial Americans are hawking alternative remedies in MLMs, or multi-level marketing schemes. Widespread confusion about the virus is driving risky purchasing habits, forcing the FDA to issue warning letters to the companies in question.