For people who are blind or visually impaired, everyday tasks can be highly frustrating when products aren’t designed with their needs in mind. Mobile app Be My Eyes is aiming to make life a little easier by connecting these individuals to remote volunteers who can ‘see’ the world for them.

Cause-based marketing sees brands launching campaigns and posting on Instagram to show their support for social issues. Yet while they may mean well, such efforts are routinely criticised, especially by discerning Gen Zers. So, how can brands demonstrate their commitment to a good cause?

People have responded to the crisis in different ways – either due to personal choice, privilege, or circumstances outside of their control. Canvas8 spoke to Juliana Horowitz and Dr. Grant McCracken to understand how brands can uncover the nuances of the pandemic experience for their audience.

Catering to visually impaired people is becoming an expectation for beauty brands, with a growing number embracing inclusivity. Rising to demands for products that meet the needs of visually impaired and disabled people can offer significant value, helping to diminish social exclusion.