From refillable lipsticks to glass bottles, there’s no shortage of innovation when it comes to sustainable beauty packaging. But hair care, which often sits in the shower, has the added complexity of surviving the wet. Innersense aims to eliminate virgin plastic while keeping products safe and functional.

Single-use plastic is a known problem in beauty, and while people are eager for sustainable alternatives, many don’t want to sacrifice their beloved routines. Toronto-based start-up Everist is catering to this group with its aluminum tubes, concentrated product, and super-clean formula.

In the wake of COVID-19, people are making fewer shoppings trips and focusing more on hygiene. Splosh, a UK-based subscription service, simplifies things by offering effective, eco-minded, zero-waste household and personal cleaning products delivered through the letterbox.

With more circular initiatives surfacing – from small start-ups to corporate strategies – not everybody is on the same page about what a circular economy entails. As global debates in academic, business and consumer circles heat up, will a zero-waste lifestyle move from a fringe movement to the mainstream?