Lockdown measures have led people to rethink their self-care routines, causing many to adopt DIY treatments. How might this switch to at-home alternatives promote the acceptance of bodily quirks that have long been considered shameful? And how can brands help combat lingering beauty taboos?

Whether they’re providing low-stakes escapism or education on how to unlearn racial biases, books have been a crutch for many in the pandemic. In fact, the number of books sold surpassed 200 million in 2020, signalling a desire for slow, analog modes of entertainment and distraction.

As a digital-first generation, Gen Alphas are finding everything from career aspirations to brand preferences online. And according to a UK survey, nearly half turn to social media influencers and YouTube for reading inspiration instead of seeking guidance from parents, teachers, or friends.

Headlines about hashtag squatting and unchecked privilege have given many social media users a negative view of influencer culture. Yet while people may call out the perfect lifestyles presented online, these cultural figures remain as relevant as ever. So, how should they wield their power?