The commercialisation of Pride Month has resulted in many businesses being called out for ‘rainbow-washing’ their products and marketing solely to boost profits. Canvas8 spoke to three experts to discover how brands can better support the LGBTQ community and authentically promote inclusivity.

Authenticity has long been a buzzword in marketing, but with 51% of people saying that less than half of brands create ‘authentic’ content, there’s a significant disconnect with audiences. Canvas8 spoke to Dr. James Oakley to find out what factors affect whether something is seen as genuine.

For Pride Month, Budweiser launches special edition packaging for its beers, featuring LGBTQ flags. The campaign has been accused of ‘rainbow washing’, disappointing those who expect brands to embody their true values rather than using social causes as a shortcut to increased sales.

Queer characters in media have come a long way since Ellen DeGeneres’ career was temporarily ruined because she, and her eponymous sitcom character, came out as a lesbian in 1997. But while the music industry and TV shows are now queerer than ever before, how do video games compare?