Transparency has become increasingly important for shoppers in sectors like fashion, but the supply chain of fresh produce is still murky. Plant-Ag aims to close this knowledge gap by creating the first fully transparent field-to-plate supply chain where people can track the journey of fruit and veg.

The COVID-19 pandemic simultaneously exposed people to the impact of climate change and distracted their attention from it, leaving many struggling to make the right decisions and take meaningful action. So, how can brands assist Americans in their next steps towards sustainability?

Sustainability has fast become a buzzword in the world of food, whether it’s interpreted as clean eating, plant-based proteins, or locally-sourced produce. But as Americans look to balance both comfort and purpose in their meal choices, what can brands do to secure a piece of the pie?

American retail giant Walmart announced its first foray into beef production, as the grocer announced the launch of an end-to-end supply chain for its Angus beef. The move comes amid growing distrust of food production among shoppers, with a renewed desire to provide transparency to customers.