Brand Resonance Snapshot
Learn how your brand is connecting with audiences.
What is it?
We write a survey to identify how your brand is resonating with your audience and map its performance against competitors. After analysing the results, we provide recommendations on how to increase your brand's impact.
Great for
- Brand positioning
- Communication strategies
TurnaroundFour weeks (minimum)
Cost
£15,750/$22,000
- n=1,000 general population
- 1x English-speaking market
- Pricing for other audiences available on request
Brand Resonance Snapshot Methodology
researchDesk research
Researching the Canvas8 Library and secondary sources such as news articles, books, and opinion pieces.
researchBrand resonance survey
A 12-minute survey of the general population, measuring brand resonance against key criteria from Keller’s brand equity model (awareness, differentiation, emotional reactions, loyalty) versus that of competitors.
analyseThematic clustering
An approach that surfaces the most important and prevalent themes from social research.
narrativeStrategic playbook
A synthesis of concise and action-oriented key findings.
These snapshots uncover
What we deliver
Behaviour Snapshot
A 15- to 30-slide deck to communicate the most important findings from the project.
Raw data
Quantitative data from the research delivered in tables. Raw data can be provided in a flat-file (e.g. CSV or Excel) or formats compatible with the likes of SPSS (e.g. .sav).
Explore our other solutions
Not sure what you need?We can help you get started