Media Snapshot
Get an in-depth view of media behaviours with a report uncovering when, where, and how best to reach your audience.
What is it?
We write a survey to uncover how your audience consumes media. With this data, we identify trends and provide recommendations on how best to meet your customers on the right platforms and at exactly the right moments.
Great for
- Media planning
- Communication strategies
TurnaroundFour weeks (minimum)
Cost
£15,750/$22,000
- n=1,000 general population
- 1x English-speaking market
- Pricing for other audiences available on request
Media Snapshot Methodology
researchDesk research
Researching the Canvas8 Library and secondary sources such as news articles, books, and opinion pieces.
researchMedia landscape survey
A 12-minute online survey of the general population, exploring media attitudes and behaviours across various platforms, channels, and formats.
analyseThematic clustering
An approach that surfaces the most important and prevalent themes from social research.
narrativeStrategic playbook
A synthesis of concise and action-oriented key findings.
The snapshots uncover
What we deliver
Behaviour Snapshot
A 15- to 30-slide deck to communicate the most important findings from the project.
Raw data
Quantitative data from the research delivered in tables. Raw data can be provided in a flat-file (e.g. CSV or Excel) or formats compatible with the likes of SPSS (e.g. .sav).
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