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Wellness
Trends
Futures
Culture
United Kingdom
LocationLondon, United Kingdom
Cultural InsiderShabana Ebrahem

Go-to brand advisor mapping the future of health and wellness

With over 15 years of experience mapping cultural shifts and trends, Shabana Ebrahem helps brands better contextualise contemporary lifestyle and wellbeing narratives. She's a trusted industry advisor, idea curator, practitioner, and educator, skilled in trend application, research, and cultural insight. Ebrahem has designed and led pivotal foresight and market intelligence projects for leading brands in the UK and globally across industries, including beauty, supplement health, consumer electronics, and retail – making her a go-to specialist for several leading companies.
Recent workShabana Ebrahem on How the Culture Steward is Reshaping the Beauty Industry
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Featured In
Case study on
Why are Chāmpo’s hair care serums sparking virality?
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Report on
How can toxic diet culture be tackled?
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