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Consumer trends
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Beauty
Gen Z (born 1997-2010)
China
LocationShanghai, China
Local time
Cultural InsiderYaling Jiang

Expert in Chinese consumer markets and Web3

Yaling Jiang is the founder of research and strategy consultancy ApertureChina and the consumer newsletter Following the Yuan. A part-time reporter, Jiang specialises in providing qualitative research, insights, and strategy services for premium overseas brands and financial institutions in the Chinese consumer market. She has also collaborated with various research firms.
Recent workA newsletter on why and how Chinese consumers spend their money
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