Christmas in China is a secular holiday, focusing on entertainment and colourful décor over gift exchanges and religious carols. Moreover, it has become a time for socialising and romance among young Chinese people, presenting opportunities for luxury brands to connect with holiday revellers.
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Linda Yu runs the China office of Red Ant, an international China marketing agency that helps brands succeed in the ever-growing Chinese market. Her past work as a newspaper journalist, magazine editor, and column writer has honed her expertise in the world of digital and local insights.
Yaling Jiang is the founder of research and strategy consultancy ApertureChina and the consumer newsletter Following the Yuan. A part-time reporter, Jiang specialises in providing qualitative research, insights, and strategy services for premium overseas brands and financial institutions in the Chinese consumer market. She has also collaborated with various research firms.
Evan E. Lambert is a journalist, travel writer, essayist, and short fiction writer with bylines at Thought Catalog, Business Insider, Mic, People, Queerty, BuzzFeed, Going, The Discoverer, and many more. You can check out his other work at https://evanlambert.journoportfolio.com/.
