As holiday shoppers rush to pick out gifts for their favourite people, Christmas shopping is often more thoughtful – and stressful – than a regular trip to the shops. With Christmas fast approaching, we’ve put together a highlight of four emerging behaviours that are impacting the way we navigate festive shopping in 2017 and gift-giving in 2017.
This year, we look at how retailers are creating new Christmas rituals, discover how brands are tackling the awkwardness of giving gifts that aren’t quite right, consider how people are creating their own wish lists online, and reveal what people really want rom delivery services.
Mica Anthony is an editorial assistant at Canvas8, which specialises in behavioural insights and consumer research. She’s passionate about uncovering the newest electronic music producers, re-living ‘90s fashion and championing the voices often left out of mainstream media.
