Ever felt your spirits lift when the sun is out, or slump when waking up to grey clouds? It’s something we all experience, but beyond affecting mood, how does the weather impact shopping habits? And how can brands capitalise on seasonal and daily shifts to satisfy customers’ needs?
Ian Hsieh is a Cornwall-based journalist specialising in music, technology and visual arts. He writes words for global brands and publications, including Audi, Kodak, Highsnobiety and Bandcamp.