Every year, the Super Bowl showcases big-budget ads to millions of viewers. But what can we learn from the behaviours that underpin America’s biggest campaigns? At Canvas8, we always want to know why. Why did Alexa lose her voice? Why did Australia create a fake movie trailer? And why did every ad become a Tide ad? Canvas8 has unpicked the behaviors that underpinned eight notable campaigns from the 2018 Super Bowl.

A behavioural breakdown of 8 Super Bowl campaigns from Canvas8