1 Apr 2022Read of the weekRead of the week: ‘International Menstrual Report’ empowers Chinese women
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A monthly video series called ‘International Menstrual Report’ - which is hosted by a Chinese influencer called Alex - looks at women’s experiences of gender equality and inequality around the world, with a view to educate and inspire Chinese women.

Author
Veronica TroyVeronica Troy is Insights Editor at Canvas8 and oversees the Signals content stream. With an MA in anthropology, she tracks human behaviour across markets and sectors, helping brands uncover patterns and shifts to better understand people's wants and needs. Outside of work, you’ll find her on the lookout for the best dumplings, the weirdest craft beer, and the sort of folk gigs your grandparents like.

Grassroots advocates and social media champions are bringing more awareness to conversations around gender equality in regions where this type of talk may have normally flown under-the-radar.

Chinese influencer Alex covers global news regarding hotly debated topics in the women's news sphere, in an attempt to better educate and inform Chinese women about issues that affect women worldwide. With the first episode covering bodily changes during and following pregnancy garnering 350,000 views, Chinese women are responding to the need for more stories and awareness around issues that affect them.

In societies where culture remains largely patriarchal and gender roles are rigidly reinforced - negatively impacting women and their progress - platforms that highlight and challenge age-old beliefs can encourage women to find a sense of community, empowerment and belonging in new spaces. Is this cultural shift a sign once taboo topics may soon be a thing of the past?