As the days get shorter and the nights get longer, people are embracing ‘cosy cardio’ workouts as opposed to hitting the gym or running a 5k. With the new year often being a time when people reevaluate health and fitness goals, this fresh approach to exercise is allowing people to adopt a low-pressure, low-stakes way of getting their fitness fix.

This trend started with Gen Zer Hope Zukerbrow, who surrounds herself with low lighting, candles and protein coffee as she struts her way through a treadmill-based exercise programme accompanied by episodes of Keeping Up With the Kardashians.

As Zukerbrow’s videos quickly went viral, this movement gained attention online and has since seen over 13 million views and counting of videos relating to the #cozycardio hashtag on TikTok.

By shifting the idea of exercise away from feeling like a form of punishment and towards an act of self-care that’s accessible and mindful, cosy cardio empowers fitness enthusiasts who may typically be excluded from high-impact exercise regimes.

While this trend does face criticism from gym junkies who believe pumping iron is the only way to effectively work out, it's part of a wider movement where people are changing their approach to exercise whether that's runners embracing a slower pace or people opting for low-intensity swimming.

According to the Centers for Disease Control and Prevention in America, only 28% of Americans are getting enough exercise. And globally, around 1 in 3 women and 1 in 4 men do not do enough physical activity to stay healthy.

So it makes sense that Gen Zers are creating more sustainable and approachable ways to enjoy physical activity that rewrites exercise norms and sets the tone for an inclusive and welcoming era of fitness.

For instance, sipping on a drink of choice while taking yourself on a walk with friends or reading a book on a treadmill feels more intentional to Gen Zers than getting sweaty in a sterile gym. For younger generations, it's cosy vibes only.

Cosy cardio is revolutionizing exercise culture by embracing comfort and warmth, and this seasonal approach to working out is reshaping the way many people view physical activity. This trend has become so popular that Zuckerbrow started the “Cozy Cardio Club” which focuses on mood and wellbeing rather than aesthetics or appearance.

Cosy cardio isn't just about breaking a sweat. It's about working on fitness goals and exercise routines in a cosy and inviting environment, making it a more enjoyable and accessible experience that's welcoming for all.