Over ten million women in the UK suffer from hot flashes as a symptom of menopause. Through a combination of technology and design, the Grace bracelet is offering an alternative to risky hormonal treatment, helping wearers cool down and feel more in control over their bodies.

While nearly half of women say they prefer to buy from companies that challenge gender stereotypes, branded feminism in the form of pink-washed products and #girlpower hashtags is often seen as insensitive and unimpressive. So, how can marketers empower women in an authentic way?

For many women, wrinkles and grey hair are seen as things that must be fixed to maintain a sense of self. Abigail T. Brooks, author ofThe Ways Women Age, explains why women feel pressure to stop time in its tracks, and how easy access to Botox is impacting perceptions of ageing.

One in three women will suffer from urinary incontinence at some point in their lives, but the attached stigma means that they may wait up to 6.5 years before seeking help. Looking to tackle how people think about feminine hygiene, Icon is offering up fashionable, pee-proof undies for women.