The simple, uncluttered aesthetic of minimalism has become the de rigueur for interiors around the world, with brands such as IKEA appealing to consumers who want functional, simple and stylish pieces. So how did minimalism rise to such predominance and have people finally had enough of it?
Kimberly Duran is the multi-award-winning interior design blogger behind Swoon Worthy – winner of Vuelio’s Best DIY and Interiors Blog in 2017 – which she started in 2010. As well as her own blog, she’s been featured on Apartment Therapy, Cosmo and Buzzfeed. She describes her personal aesthetic as ‘Eclectic Boho Glam’.
Dr. Harriet Harriss is a reader in Architectural Education at the Royal College of Art. She is a qualified architect and has won various awards for teaching excellence, including a Brookes Teaching Fellowship, a Higher Education Academy Internationalisation Award, a Churchill Fellowship, and two Santander awards.
Sam Hood is the creative director and head of buying at home furnishings e-tailer Amara, which she co-founded with her husband Andrew in 2005, building on interior design business they ran in Essex, UK. The website brings together more than 300 of the world’s leading interiors brands – some of which are exclusive to Amara – with a focus on customer service.
Mansoor Iqbal is a writer with a background in consumer and education journalism. He is fascinated by the way brands convey their personalities and the relationships we have with them. When not writing, he can be found doodling, baking or playing the bass guitar (badly).
