We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

TikTok has moved to ban all ads promoting products that could be linked to any form of body shaming or unrealistic depictions of body image. With young audiences reporting negative mental health impacts from social media, this move aims to demonstrate TikTok’s priority of protecting its users.

Despite efforts to release inclusive lines within the fashion industry, research suggests that their impact has been minimal at best. And while conversations surrounding body positivity have been far and wide, brands still have a way to go to translate those messages into real-life effect.

Body positivity began as an inclusive movement, but is now dominated by curvy, white women who fit traditional beauty structures. In what ways does the concept of ‘body neutrality’ differ to promote positive self-perceptions? And how can brands help break the cycle of self-hatred?

Lockdown measures have led people to rethink their self-care routines, causing many to adopt DIY treatments. How might this switch to at-home alternatives promote the acceptance of bodily quirks that have long been considered shameful? And how can brands help combat lingering beauty taboos?