As the world goes mobile, almost every brand has a social media presence. With 15-second Instagram videos set to dramatic music, the BBC is taking a modern, bite-sized approach to news that’s ideal for small screens.

With lads’ magsNutsandFrontpublishing their final issues in April 2014,The Sun’s Page 3 under fire, and even the relatively more sophisticated idea of metrosexual man now an assumed norm, does the 'lad' still exist? If so, where can he be found? And is it worth trying?

Following the shift from print to online news, the news industry is adapting again – this time for mobile devices. The top players are recognising the different contexts of desktop and mobile, and the importance of an easily-digestible format.

Forever Sports, the biggest men's magazine to hit the UK newsstand in ten years, is published in partnership with Sports Direct. As content becomes an increasingly important way for retailers to engage customers, will people pay for this expansive piece of marketing?