Women over 45 account for 41% of spending on cosmetics and toiletries. For these women, beauty is an investment, and they are prepared to pay for it. But the majority of products fail to target the issues women face as they grow older. So just what are beauty brands missing?

One in ten women can’t go a day without using an exfoliating product. Frank is a coffee body scrub born in Australia, with natural credentials and a ‘cheeky personality’ that encourages its fans to post semi-naked selfies. But can it become a hit with Gen Y women worldwide?

Broadening its reach to a more diverse customer base, L'Oréal has purchased Carol's Daughter, a brand known for producing natural hair products for "women of colour". The acquisition will help L'Oréal build a dedicated multicultural beauty division and tap into a new market.

China is renowned for its early adoption of technology - from phablets to digital wallets, China is at the forefront. Now, China's beauty market is embracing technological advances and gadgets hoping that China's love of innovation will translate to this sector.

With 350 million photos uploaded to Facebook every day, people are creating and looking at more images of themselves today than at any other point in history. And as our lives become permanently on display through the growth of social media, it’s changing how we see ourselves.

The make-up aisles of today's pharmacies are a bright spectrum of colour – but there's always that one perfect shade of lipstick no company seems to make. Harvard Business School graduate Grace Choi is eliminating this irritation with Mink – a 3D printer just for make-up.

One third of women in the UK take contraceptive pills, but some women are incompatible. Clue is an app-based solution that adds female fertility to the quantified-self movement by allowing women to track and learn patterns about their reproductive cycles.

Egg freezing was once a procedure undertaken for medical reasons. Now, however, it's fast becoming a choice for many women in the US who want to ‘have it all’ and delay motherhood. But why are these women so keen to spend up to $10,000 to try to freeze time?