With lads’ magsNutsandFrontpublishing their final issues in April 2014,The Sun’s Page 3 under fire, and even the relatively more sophisticated idea of metrosexual man now an assumed norm, does the 'lad' still exist? If so, where can he be found? And is it worth trying?

The fantasy football market is worth an estimated $1.66 billion. FanDuel is an app that turns every day of the week into ‘game day’ for fantasy footballers. But can it prove popular amongst 30-something men and feed their need for instant gratification and daily competition?

More than 92 thousand articles are posted to the web a day. For most people it’s an information overload. In the UK, daily infographic email The Equaliser provides easy-to-digest football facts that “make you the brains of the beautiful game” to impress mates down the pub.

At its most popular, lads magazineNuts, known for its mix of 'glamour girls', football and fast cars, sold over 300,000 issues a week. After 10 years of circulation,Nutsis facing closure. But while lad's magazines are disappearing, lad culture is very much still alive.