The Apple App Store houses over one million apps. Despite once trying to do everything, apps are now being split into single purpose platforms. But how do people actually use them? And which is more useful – the Swiss Army knife approach or a tailored, single purpose app?

It might sound a bit techie, but procedural programming could herald a new era of in-game branding. Automatically generated design elements deliver huge replayability and allow realistic, effortless integration of brands into game worlds.

Generation Z helped bolster the revenue of video games and downloadable content to $50 billion in 2014. Older gamers hate the very existence of microtransactions in gaming. But Gen Z are not only enthusiastic consumers of virtual goods, but also savvy entrepreneurs; gaming is even replacing ‘saturday jobs’. How is Gen Z rewriting the reality of how, and for what, we shop online?

In India, Android adoption is driving the smartphone market, which is set to surpass the US as the second-largest worldwide in 2014. With so many new marketing opportunities, Ladooo is a platform that promises Indian brands customer attention in return for free airtime.