©AP Photographie, Creative Commons (2012)
Case Study|9 Jun 2015
Miss Jessie’s: natural hair care for the multicultural massesIn 2009, Good Hair laid bare the $684 million black hair care market, detailing the lengths black women go to achieve beautiful barnets. But with natural looks on the rise – 70% of black women currently wear or have worn their hair natural – are the days of chemical relaxers and $1,000 weaves over?
