Korean entertainment and culture are seeing a strong revival in China. And it’s not only strengthening Korea’s economic influence and solidifying its position as Asia’s arbiter of culture, but transforming Chinese identity and consumer behaviour across the spectrum.

Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands, and how do they choose between them? We spoke to marketing professor Lily Dong to find out.

“The most popular debate in China today,” writes columnist Kelly Yang, “is whether you're ‘dad enough’.” But what turned a reality TV show featuring cute kids and their hapless caretakers into such a hot topic in the world’s most populous country?

In 2015, China’s box office sales surpassed the US’ for the first time ever. With the number of people buying cinema tickets on their smartphone in China doubling over 2014, apps are becoming the key battleground to this nation’s growing appetite for big screen entertainment.