The travel industry thrives on the pursuit of happiness, but just how far will people go to ensure they are healthy as well? All the way to Australia, as it turns out. The healthy holiday industry is now worth $438.6 billion a year, and Australia is enticing travellers with its ‘wild bush luxury’, ‘indigenous ingredients’ and health-focussed hotels.

It’s no secret that Australians have been getting into shape in recent years. From going organic to embracing intense fitness classes, being the best you can be is a big deal Down Under. While soft drinks lose popularity, Schweppes plans to cash in on the health craze with the introduction of Lqd+.

When people think of typical Australian food, the image of a barbeque and a beer may come to mind. But with Aussies more health conscious than ever, that barbeque is more likely to be served up with a large side of organic salad and the beer swapped for some low-calorie coconut water.

One in ten women can’t go a day without using an exfoliating product. Frank is a coffee body scrub born in Australia, with natural credentials and a ‘cheeky personality’ that encourages its fans to post semi-naked selfies. But can it become a hit with Gen Y women worldwide?