In the hunt for clicks, likes, shares and tweets, few brands have achieved the unique success of Red Bull, the energy drink that's fast becoming a global media powerhouse by creating content so compelling it’s impossible to avoid.

People have always had their eyes on the sky, wondering what it would be like to see the world from above. The latest aerial expedition hasn’t sent a rocket to the moon, it’s sent a drone to follow you while you make videos that inspire awe. Hexo+ could be the future of point-of-view filming.

GoPro Hero films have been called “mesmerising and addictive”, with adrenaline-packed footage becoming synonymous with the brand. The company is now launching dedicated channels for user generated content. But how has it become one of the most exciting new media companies?

Once the domain of the brave or the stupid, extreme sports have gone mainstream – almost 120 million Americans participate in them each year. And while they're prominent in marketing from brands like Red Bull, people are keen to document their own experiences, blowing the action cam market wide open.