Eleven years after its debut, the Fast and Furious franchise is more lucrative than ever. The latest is the third film ever to break $1 billion in the box office. But is its success down to cars, girls and explosions? Or does it offer something no other franchise does – a cast as diverse as its audience?

In 2013, US Hispanic females had a combined spending power of $1.2 trillion. As their roles at home, in society and in business change, this group’s influence is only set to increase. How can brands use language, cultural heritage and sentiment to succeed with these Latinas?

With a lighthearted tone that appeals to Millennials looking for a bit of light relief – and something funny to share on Facebook – BuzzFeed has nailed a formula that's got everyone talking.

If the internet is a procrastinator's playground, websites such as BuzzFeed are listicle wormholes of distraction that play into our guiltiest pleasures. But while BuzzFeed may have pioneered the listicle format, young upstart PlayBuzz has become the go-to place for mindless browsing. But how has it cracked the format for creating spreadable social media content?