Counterfeit goods, from handbags to headphones, are popular among aspirational consumers who can’t afford the real thing. But widespread fakes are having a negative impact on brands looking to sell in India. How do Indians perceive counterfeit goods, and why is the domestic market so huge?

When it comes to splashing their cash, nothing does it for India’s Gen Y like fashion. The rise of global brands is fuelling fanaticism for labels like Zara and Forever 21. But what’s behind the spending spree – heady consumerism pure and simple, or a new brand of self-expression?

India’s love affair with western fashion began with savvy product placement in Bollywood movies in the ‘90s. But as tastes move beyond Bollywood, Indian actresses become more famous and fashion blogs become more popular, India’s fashion scene is becoming more prominent on both the big and little screen.

The internet has transformed how people buy everything from their food to their footwear, and it’s no different in India, where unprecedented growth means it’s predicted that 40 million people will be shopping online by 2016. But what is it that’s driving online shopping in India?