When was the last time you walked into a shop, filled up a basket, then walked out empty handed? You may never do so in the real world, but 69% of shopping trips online end just like that. Have e-tailers lost their knack for converting sales? Or are we simply indulging in the joy of browsing?

Kids birthday parties are pricey. UK parents spend more than £200 on cake, entertainment and party bags each year. Argos has launched a Birthday Club to aid party-stricken parents, offering ideas, tips and 20% off party essentials. Could it become the go-to brand for setting birthdays off with a bang?

Gifts feel good to give and great to receive – but people don't always get it right. The Care Box Co. is making this process easier with customised care boxes based around moods and needs rather than occasions. It's built on the belief that every moment – large or small – is best marked with a gift.

No longer filled with an orange and some candy, Christmas stockings have become an appetiser to the main unwrapping event, boasting premium items like designer socks, gift cards and collectibles. With greater importance now placed on these smaller gifts, how can brands maximise their impact?