Craft beer has emerged as a strong industry contender in recent years, with microbrewery founders across the world getting down to business, trading their ‘staches for snappy suits. But now that major players have entered the game and hipster appeal has diminished, will it still be cool?

Around 90% of people worldwide consider spirits to be an affordable luxury. No longer is drinking vodka, rum and gin just a means of intoxication – it's an experience to be savoured. But with the definition of ‘craft’ unclear, is it becoming little more than a marketing tag?

The popularity of craft beer is continuing to grow in the UK, with over 11,000 artisan alternatives to a regular lager available across the country. Now, Goose Island is hoping to create the ultimate branded beer experience with the Vintage Ale House, a food-led pub concept based around its brews.

From work to childcare, women are slowly closing historical gaps between the sexes. And they're also doing it with their alcohol intake. With moderate alcohol consumption finding its way into public conceptions of a healthy lifestyle, Gen Y men and women alike are happy to indulge in a drink.