Cycling is the perfect way to explore a city, but it can be a challenge if you don’t know your way around. Blubel is hoping to make people feel more at ease getting around unfamiliar urban areas with the development of a smart bike bell that knows the ins and outs of your locale.

“Uncertain waits are longer than known, finite waits,” writes psychologist David Maister. It’s why train platforms, and a growing number of bus stops, have tickers on them. It’s also why Audi has launched a service that enables its cars to inform drivers how long they’ll be waiting at the next light.

Strava, the socially focused, GPS-powered activity tracker, has taken the fitness world by storm. It’s had an especially profound impact on the world of cycling, with thousands of riders going to extreme lengths to claim the virtual prizes it offers. But what makes the platform so addictive?

In London, cyclists have taken to the streets like never before, with a quarter of commuters now travelling by bike. Buzzbike offers free bicycles to cyclists, in exchange for pedalling ads, which give brands opportunity to tailor hyperlocal campaign. But do people really want to ride branded bikes?