Nike has long been committed to ‘unleashing human potential’ and making the world a healthier place – from after-school programmes to community workshops, it really cares. The brand’s latest endeavour is to build on its relationship with Portland by upgrading the city's bike-sharing system.

Millions of bicycles are thrown away every year, as cyclists trade in faulty rides for something a little more roadworthy. But in an effort to tackle throwaway culture, beginning in 2016, the Swedish government is giving tax breaks to citizens who elect to fix, not ditch, broken bikes.

Strava, the socially focused, GPS-powered activity tracker, has taken the fitness world by storm. It’s had an especially profound impact on the world of cycling, with thousands of riders going to extreme lengths to claim the virtual prizes it offers. But what makes the platform so addictive?

Whether its a hipster on their fixie, a banker on their Brompton or MAMIL (middle-aged man in lycra) on their road bike, city streets and country lanes in the UK are packed with cyclists. Around two million Brits now cycle at least once a week. What is making travelling by two wheels so popular?