Soap bars have gained a reputation as dirty havens for bacteria, with liquid variants gaining popularity due to this fear of germs. But a current lens of wellness is shifting perceptions. Could the humble bar of soap make a timely comeback in an age of ‘good dirt’, clean living and veganism?

Facials used to be an excuse for a relaxing hour of pampering in the spa – but that’s not the case any more. Many beauty professionals are now offering advanced, science-driven cosmeceutical therapies – like Dermalogica’s IonActive Power Treatment – to satisfy a desire for visible results.

Coconut oil is currently one of most fetishised natural items. Boasting antioxidant, antibacterial and antiviral properties, people are pulling their jars out for everything from teeth whitening to healing infections. How has this fatty oil come to be seen as a multipurpose beauty and health booster?

The sight of a snail is often met with disgust, with many considering the slimy-skinned molluscs to be pretty gross. So imagine putting some on your face and letting them roam around. Disgusting? Mad? It’s actually a new beauty treatment gaining supporters across the UK.