We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Protein powders have long been associated with hard-core gym goers and artificial ingredients – but that’s no longer the case. Form has developed a range of plant-based protein supplements that treat the body and mind, while also giving back to the wider community.

Prepd sells beautiful, bamboo-covered lunch boxes for grown-ups. As takeout lunches become more common, the company promotes an easy alternative: tasty homemade meals. In conjunction with a smartphone app, Prepd helps office workers to create gorgeous, healthy lunches that are Insta-ready.

You might be used to a dash of milk or a lump of sugar in your morning coffee, but how about some butter and MCT oils? Drinking Bulletproof Coffee is touted as a way to kick-start the brain and stimulate weight loss, but are these claims legitimate or just the unfounded boasts of another fad drink?

Will people compromise taste for wellbeing? Why are beverage brands experimenting with cannabis? Can ‘cultured meat’ overcome its image problems? In this part of the 2019 Expert Outlook, we speak to three experts about how health and environmental concerns are affecting eating and drinking habits.