For many people, over-the-top fragrance ads can be sources of either great amusement or annoyance. In a knowing parody, Old Spice literally gets on your back with its latest print campaign – the perfume brand is running ads inGQthat have an entire scented paper blazer enclosed.

Noise pollution can cause stress and bad lighting can ruin your sleep, so it’s no surprise we're seeing smart gadgets that let us control our environment at the touch of a button. Moodo adds odours to the list, letting people program how their home smells via their smartphone.

With notes of candy floss and sour cherry, Babe Power is the first fragrance from Missguided. And despite its non-designer roots, it's the UK’s fastest-selling perfume of 2017 – an affordable accessory for the young women swapping a signature scent for a wardrobe of fragrances.

The desire to make our homes as cosy as possible is not just affecting the cushions and blankets we buy, but also the scents we choose to spread through products like diffusers and candles. With Gen Y keen on all things ‘natural’ and ‘clean’, what smells appeal to the noses of this cohort?