The fragrance and perfume industry is set to be worth $45.6 billion by 2018 – and a new start-up is after a slice of the action. By offering unisex, artisanal scents over the internet with a ‘try before you buy’ delivery option, Phlur is hoping to change how people shop for perfume for good.

The perfume industry is undergoing a shift away from mass market fragrances towards niche designer scents. Spearheading this move is the Hermès Perfume Library, offering visitors an exclusive look into the brand’s luxurious collection. Are experiential boutiques the future of luxury?

In a rush? No make-up brush? No worries. Milk understands the way young women think about and use beauty products. Sold as ‘high concept, low maintenance’, it's inspired by and designed for creative, cool girls – providing mascara that’ll stay on all weekend and lipstick that’s actually kiss-proof.

Described as the world’s only wild fragrance company, Juniper Ridge is challenging the norms of the scent sector, being made from plants, bark, moss and mushrooms. And with $2.5 million in sales in 2012, it’s proving a success. But why do men want to smell like the woods?