From morning sickness to full nappies, bringing a baby into the world isn’t always the smoothest process. Placed perfectly within the booming organic baby skincare market, Earth Mama Angel Baby offers health-conscious mums a range of herbal remedies to make childcare more organic.

The recent successes of sportswomen like Serena Williams and Jasmin Paris – who also happen to be mothers – may be eroding the stigma around motherhood and fitness. But which challenges prevail for pregnant women who want to exercise? And how can brands help them fight isolation and get active?

We're rarely far away from our phones; they store all our most valuable information. And our intimacy with these devices is being used to gain insight into the mental well-being of mothers in a study by Postpartum Progress that uses an app to track their emotional health.

In a move towards realistic portrayals of parenthood, a Pampers campaign highlights the overwhelming life changes that come with having a baby. As people increasingly crave authentic advertising that’s in touch with their realities, brands can offer a supportive arm during life's milestones.