Sales of fine whisky are booming in India and China as members of the middle classes shake off the frugal habits of past generations. How has the drink come to be seen as a status symbol in the world’s two most populous nations? And why does it appeal to Gen Yers and women in particular?

Just one liquid is trusted to complement Chinese cuisines; ‘lü chá’ – green tea. In a bid to lure drinkers of China’s native firewater Baijiu, Bacardi believes it can transform Chinese dining and drinking culture by distilling green tea leaves to create a pure tea spirit. Will it catch on?

China is a nation well known for its love of tea, but in recent years, its taste for fine wine – especially foreign varieties – has grown. In fact, experts predict demand for fine vintages will outstrip Britain and France by 2020. As this market grows, room is opening up for traditional wine growers to step in.

How are restaurants and cafés reacting to calls for ingredient transparency? What impact is craft culture having on people beyond their beer choices? How can food and drink be harnessed to boost physical and mental wellbeing? And are complex coffee orders going out of fashion?