Governments have been forced to act quickly in the face of the pandemic – whether that’s by revising data policies to enable digital contact tracing or enforcing social distancing measures that are changing the design of restaurants, stores, and public spaces. ‘Safety theatre’ is becoming de rigueur as busine...

Shoe brand Reebok teamed up with Amazon and Google Home to launch its limited edition Swarovski sneakers via a contest over voice assistant. By turning to tech and tapping into ‘drop’ culture, the brand is looking to win over young audiences who are tired of traditional marketing techniques.

Between colder winters and a desire for comfort and high-quality sportswear, Americans want activewear that’s functional, fashionable, and niche. Skiwear brand Matek checks all these boxes with its line of sleek performance wear that’s as ready for the slopes as it is for the streets.

For luxury fashion brands that have long relied on their prestige and exclusivity to court new customers, change is afoot. As they face up to a pandemic-induced recession and young shoppers who are digitally-savvy and socially conscious, how are they adapting to earn and maintain loyalty?

As people spend more time at home under lockdown, loungewear is experiencing solid growth. But beyond being just a comfortable indoor option, they’re becoming a status symbol for shoppers – Entireworld’s pastel hues and eco-friendly basics tap sustainability-keen luxury buyers.