Why are people reconsidering their relationships with Big Tech? How might geopolitics impact innovation? Can digital tools help boost resilience amid uncertainty? In this part of the 2021 Expert Outlook, we speak to three experts about the shifting role of technology in the wake of the pandemic.

With COVID-19 having shuttered many car dealerships, people are looking for alternative ways to view big-ticket items before they buy. Hyundai’s AR app offers Aussies an immersive experience, letting them size up various cars, position them in their driveways, and play with colour options.

As Britain gears up to roll out 5G in the coming years, the technology promises to transform life for people nationwide, especially those in rural regions. While urban centres tend to have much better connectivity, it is hoped that this mobile upgrade will reinvigorate more remote areas.

As the world copes with the impact of COVID-19, shifts in Chinese buying habits offer an idea of how global spend will be affected. From the short-term impact to longer, more structural changes in shopping preferences, how can brands best position themselves within this changing landscape?