Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The Joe Rogan Experience has quickly become one of the most popular podcasts on the iTunes Store and a fan favorite for listeners across the country. So how does Rogan maintain his image as a paragon of modern masculinity, while also avoiding the pitfalls of today’s call-out culture?

With social media giving everyone a voice and helping to raise awareness of corporate missteps, people are more critical of brands than ever. But ‘call-out culture’ doesn’t have to be a source of concern – it can be an opportunity to create authentic identities both reactively and proactively.

Ben & Jerrys has taken activism to audio with a podcast that will educate listeners on White supremacy. With the Black Lives Matter movement shining a light on systemic racism, there’s a growing interest in learning about the issue, creating room for brands to provide educational tools and resources.

As Americans approach their seventh month of living with the pandemic, they're turning to positive emotional touchstones more than ever. A Spotify report reveals that the majority of podcast listeners feel emotionally connected to hosts and they favor shows offering trustworthiness in a turbulent time.