Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Do you know your weirdcore from your witchcore? Aesthetics Wiki classifies and decodes the most obscure of internet subcultures, adding credence to obscure movements – and revealing how the creation of subcultures has changed alongside shifts in social media behavior.

‘Scene culture’ was an early-aughts mainstay on social platforms like MySpace, and it’s having a 2020 revival on TikTok. The lifestyle, characterised by dark poetry and gothy aesthetics, is giving young people an outlet for creativity to navigate feelings of uncertainty and angst.

Predominantly found on TikTok, e-girls are redefining what it means to be a female gamer, tackling the prejudice this community faces with weird, self-aware, and ironic humor. How exactly did this subculture arise, and what can these girls teach brands about Gen Z’s favorite new social platform?

Formed of 13 members, Brockhampton’s music stands out for its diverse style and emotional pull. Born and bred from the internet, the collective brings a relatable and authentic bridge to hip-hop music and the members have become cultural icons to digitally native Gen Zers.