From snoring to arguments over the AC, sharing a bed isn't always romantic. And as people place more value on sleep for their health and well-being, couples are questioning the necessity of the traditional marital bed, giving rise to an increase in ‘sleep divorces’.

As well as disrupting their shopping habits and working arrangements, COVID-19 caused the upheaval of regular sleeping schedules for many Americans. With pandemic-related stress set to continue into 2021, how can brands help combat insomnia and guide people into dreamland?

Getting through your day-to-day routine in a new time zone is a key pain point of travelling. But with the Timeshifter app, which uses NASA-endorsed research, beating jet lag is easier than ever. As people look to reduce the strain of travelling, brands are stepping in to simplify their getaways.

As the worlds of beauty and wellness become increasingly intertwined, brands that bridge the two are finding fans fast. Spacemasks is offering a simple solution to a persistent problem for many Britons, helping wearers relax their minds and get some sorely needed beauty sleep.