In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

A viral TikTok of a tutorial teaching women to email 'like a man' has sparked discussion on #CorporateTok around women’s experiences in the workforce. It’s an example of how social media can facilitate digital protest and allow women to collectively confront and tackle gender inequality.

From Google Docs and email to Slack chats and Hangouts, there are many tools businesses can use to communicate. But not all of them work for everyone. Gen Zers are driving the charge towards greater adoption of the less traditional tools, with email falling out of favour.

As business leaders contemplate a return to the office, it’s becoming clear that remote working is here to stay. And, with the pandemic bringing about the world’s biggest workplace experiment, what does the future hold for employers and their staff, who are seeking new ways of working?

In the wake of the COVID-19 pandemic, young Aussies are searching for businesses that replace ‘brand purpose’ with personality and bring a human touch to the corporate world. So, what can brands do to meet these expectations? How can they demonstrate their empathy to win loyalty?