Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

While Netflix has long reigned supreme among OTT television providers, Disney+ is entering the ‘streaming wars’ with a vast catalog of content. As viewing habits change and choice fatigue persists, can Disney tap a captive audience? And will it be able to usurp Netflix’s top spot?

HBO, Disney Plus, Apple+, and now Peacock – there are now around 300 streaming services in the US. But despite an initial wave of interest during the pandemic, consumer behavior has shifted, with many people reassessing which services are worth their buck. What does this mean for big providers?

Streaming services boomed during COVID-19 as people sought at-home entertainment to stave off boredom. Disney+ emerged as one of the biggest winners of 2020, but what does its success reveal about the future of viewing? And how do people want to engage with film and TV moving forward?

The COVID-19 pandemic has threatened physical and mental health while fuelling economic and political instability. To escape this chaos, many people have sought comfort in nostalgic TV shows and films – but do they only want reruns? Can reboots of old favourites offer the same sense of escape?