We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

The pandemic has caused significant changes to Britons’ relationship with their pets – from the use of tech to alleviate separation anxiety to the rise of sustainable pet food. Canvas8 spoke to eight pet owners from across the UK to understand how their concerns and expectations have evolved.

Gone are the days of feeding Fido leftovers from dinner. As people increasingly see their pets as part of the family, many are looking to splash out on foods with added benefits. Catering to this, Pooch & Mutt is a high-end pet food brand that claims to benefit pooches’ physical and mental health.

As people's interest in plant-based diets grows, they're looking for the same vegan credentials for their furry friends' plates. Hoping to disrupt the pet food market, London-based start-up THE PACK has launched a vegan dog food, tapping people’s desires to better protect the environment.

Americans are increasingly prioritizing their pets’ health and wellbeing. Canvas8 spoke to seven people across the US to get a better idea of pet owners’ changing relationships with and concerns about their pets, as well as to better understand their expectations from pet brands and services.