As it moves to open its fourth venue – this one in Glasgow – the Scotch Malt Whisky Society’s increasing popularity shows that the profile of the modern whisky drinker is changing. With a more diverse clientele trying whisky, the SMWS is offering approachable options for drink discoverers.

Whisky is a traditional institution, with firm roots in Scotland. As well as appealing to diehards, Nc’nean, a female-founded distillery, is enticing craft-lovers by selling its first casks, bottling experimental botanical spirits, and putting sustainability and creativity at its core.

Dripping with diamonds might once have been the ultimate status symbol, but these days buying organic is equally likely to win you prestige. Canvas8 spoke with Elizabeth Currid-Halkett, a consumer economy expert, to understand how markers of social status in America are currently evolving.

COVID-19 has accelerated a shift in boozing habits, with the closure of restaurants and pubs making at-home alcohol consumption the norm. But how are people replicating social drinking moments online, and how can alcohol brands participate in these occasions to earn long-term loyalty?