Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

For many Americans, dental care revolves around achieving the perfect set of pearly whites. But is such a focus on aesthetics healthy? Canvas8 spoke to Dr. Sandra Kahn, the co-author of Jaws: The Story of a Hidden Epidemic, to understand how oral health can affect a person’s overall wellbeing.

Before the coronavirus pandemic, both health providers and patients were reluctant to embrace telehealth, despite the convenience. But attitudes are changing as people see the benefits of going remote. What can brands do to provide the quality of care people expect, but from a distance?

Telehealth may be convenient, but people with chronic conditions still prefer IRL appointments. From the quality of conversation to thorough examinations, personal check-ups make people feel more comfortable, making way for brands in the telehealth space to simulate in-person experiences.

Many Seniors who may have been apprehensive about using technology pre-pandemic have since changed their tune, with telehealth platforms, in particular, gaining more older users. Brands that make these services as easy to use as possible can play a crucial role in Senior well-being.