Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

While the likes of Amazon, Netflix, and Disney battle for streaming supremacy among adult and teenage viewers, Moonbug has found success by focusing on a younger audience. Boasting billions of views across platforms, it’s positioning itself as the ultimate place for kids’ educational content.

Truth in Advertising has suggested thatRoblox’s failure to clearly demarcate advertising or sponsored content is endangering its younger users. As the conversation around trust in digital spaces evolves, people are looking to brands to ensure the safety of Gen Zers and Alphas.

Pandemic lockdowns led to an unprecedented surge in children’s usage of digital devices. Yet while tech helped alleviate some of the pressure placed on parents at the peak of the crisis, the mass digitisation of everyday life has raised questions around just how safe kids are online.

As the world went into lockdown in spring 2020, people were looking for interactive ways to stay connected and inject some fun into the weekly Zoom call. Jackbox Games is keeping friend and family catch-ups lively with a suite of multiplayer games that can be enjoyed remotely.